Cadbury found their new mascot for Easter bunny—an adorable bulldog.
In almost four decades, Cadbury as adorable rabbits to represent their Cadbury Crème Eggs for Easter. The company’s branding has been dominated with this cuddly and furry animals.
They also had other animal mascots such as cats, pigs, and even lions. However, the Cadbury bunny still dominates the role. This time, however, they decided to settle with a new animal—Henry, an 18-month old pup.
Cadbury got about 4000 submissions from pet owners for their first official tryout. This is to replace their iconic mascot, the bunny. They received submissions with a horse, a goat, a llama and even some lizards.
After a lot of considerations and some assistance from Doug the Pug, an Instagram star, they decided to go for Henry, the bulldog.
The English bulldog is from Wilmington, North Carolina. You can definitely see why Henry was chosen just by watching his “audition tape”.
Henry is very smart and he really looks like a professional mascot. He follows instructions well and he knows what to do during shoots. His positive attitude is such a standout and his wrinkly but adorable appearance completes the star package.
This April, Henry will star on a new Cadbury campaign. He will earn as much as $5,000 for this role. What a lucky pup!
Aside from that, Cadbury will donate $10,000 to the American Society for the Prevention of Cruelty to Animals. This is such an inspiring campaign to spread awareness to protect animals from any forms of cruelty.
Hopefully, there will be more bunny auditions and we hope that it will be an annual thing. This way, more of our furry friends will get a chance to show their cuteness and melt our hearts with their adorable campaign.
Thanks to kxan for making us go “aaawwww” over this adorable video!